Week Four Individual Assignment: Promotional potpourri Company: electric glow Product: aureole additional Methods study: Print, Television, Internet ·         Print ad: o         snip ad showing two bottles of Corona sitting on a tropical beach. one bottle is full, and has the tag line, graduate(prenominal) tide, while the other is blank and has the tag line, low tide. o         Promotional message in the crisscross ad is that Corona can help you feel relaxed and not worry nearly the things that plague our everyday lives. The message is conveyed by means of the restraint of the ad: there are no great manage on the beach, no distractions, just the ocean, white sand, and a plain, perish wooden table on which the two bottles sit. ·         Television ad #1: o         Ad begins with a changeable of a travel ship out at sea; you apprehend its snout a few times, and an announcement on get along to vit al passengers to activities on board, such as a limbo tourney that starts in 5 minutes on the captains deck. Then, the television camera snapshot slowly angles past from the ship, and the announcement gets fainter, but the snoot becomes meagerly louder.
The camera continues to turn, eventually towards the beach, where we find that the source of the automobile horn was really not the ship, but rather, a young couple on lazily making horn noises by blowing on the let out of their Corona bottles. The beach is otherwise completely empty, and waves are slowly imbrication at the white sand. It is virtually the s ame shot as the score ad, except for the co! uple. The ad ends with the tag line, Miles away from ordinary. o         This ad is obviously in the same ruling as the print ad, and goes for the same feeling: relaxation, not fondness about activities or responsibilities, rather, just being. ·         Television... If you want to get a full essay, guild it on our website:
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