What Are the Advantages and Disadvantages of Selling Cosmetic Products Through Door-to-Door Selling, Specialty Stores, Department Store Counters, and Supermarkets and Hypermarkets?

What are the advantages and disadvantages of selling decorative products through house-to-house selling, specialisation stores, department store issues, and supermarkets and hypermarkets? ?Door-to door selling The advantage of development door-to door selling is the salesperson gutter make initiative to go around door-to door to persuade guests to bargain the ornamental products instead of delay the customers to visit your shop. The company is able to save currency for setting up a visible shop which usu every(prenominal)y costs a lot. Besides, on that point is no need to take attention on the design and decoration of the shop and display of nices.Sometimes, the customers really squander no intention to buy the products, but repayable to continuous persuasion of the salesperson, they buy it in the end. using door-to door selling method has a great potential to thrust unlimited revenues. It is withal considered convenient to customer as products are delivered direc t to them. Salesperson can explain the functions of the cosmetic products and recommend what is suitable for the customer face-to face and one-by one. This is typically vital in sales of cosmetic products as each person suits different kind of cosmetic products and customers pull up stakes have lots of question to ask the salesperson.It is important to append good work to customers in door-to door selling. On the other hand, there are also disadvantages of using door-to door method to sell cosmetic products. As mentioned in the previous paragraph, customers susceptibility have lots of questions about the cosmetic products and set out time consuming. Especially for cosmetic products, for those who have been using, they will be the true to particular taint and will not change dramatically which appears to be risky as they do not know whether the new brand suits them even you kept on persuading them.It is difficult to provide consistent good quality of services. Besides, it is a lso difficult to employ and retain salesperson due to the unattractive working conditions. Most of the people will reject to swear out to the salesperson. As a result, the salesperson may even not have a chance to promote the products. ?Specialty stores Firstly, specialty store for cosmetics provide professional services by give chaseed salesperson and beauty confabants. This can attract many consumers as they can save notes to consult a professional consultant and yet can get recommendation, poverty-stricken analyze of their skins, newest information and trends.Specialty stores also provide full range of merchandises of particularised cosmetic brand. This provides convenience to customers. Specialty stores can also be renovated and intentional based on the theme or concept of the brand. This is helpful to frame the identity of the brand in order to attract more customers. However, to train the salesperson and beauty consultants, the store has to spend a lot of money and tim e. And also, it is very costly to renovate the specialty stores. Without sufficient and a loose amount of fund, it is totally impossible to operate a specialty store.Specialty stores might not be able to attract customers who initially do not have interest in this brand to step in. In addition, specialty stores have to put in bowel movement to draw traffics on their own, distant selling products in department stores and supermarkets. ?Department store buffets Setting counters in department store is the most popular channel in cosmetic products. Department store attracts all groups of customers and offers a wide variety of brands of cosmetic products to customers.The cost of setting up counters in department store is a lot less correspondd to setting up a specialty store. However, setting counter in the cosmetic products department is very competitive as all different brands of cosmetic products are put together in a particular area. Especially for cosmetic products, customers can go to every counter and try each product. Customers can just walk around and compare among the brands. Besides, the space is rather small and has to put in great effort in the location of displaying the products to attract customers. ?Supermarkets and hypermarketsSelling cosmetic products in supermarkets and hypermarkets cost cheaper. ordinarily there is no salesperson promoting the products, thus can save money on recruitment. Basically, most cosmetic products sold in the supermarkets and hypermarkets are basic, lower-priced great deal products. Without salesperson, the cosmetic products appear to be less attractive. Furthermore, similar to setting counters in department stores, supermarkets will diversify their products into different departments. Thus, all cosmetic products will be placed together which is highly competitive.