Analysis of Blitz Department Store Data - myassignmenthelp.com

Question: Write about theAnalysis of Blitz Department Store Data. Answer: To: Jacinta Liu From: Alex Cassidy Subject: Analysis of BLITZ Department store data Dear Sir, On the basis of the survey data collected of 300 customers in three major Australian cities such as Melbourne, Sydney and Perth analysis has been done and the answers to the asked questions will be provided. Customers of around 35 years of age visit the departmental store more often. It is most common in middle aged people, especially who are aged between 26 and 48 years. The average age of the customers differ significantly between the three cities Melbourne, Sydney and Perth. Strong evidence has been found for that from the analysis. It is seen that the department wants to claim that the average amount an individual spends on each visit to the store is less than $105. The results from the analysis clearly show that the claim is not right. Thus, the marketing department cannot make the claim that an individual spends less than $105 on each visit to the departmental store. The age of the customers does not much help in predicting the amount of money spent on the store per visit. The amount of money spent per visit in the store does not much depend on the age of the customer. The people go to the shops and buy the products they need. They follow this trend irrespective of their ages. The people go for shopping based on their necessities and thus age does not stop them. The information provided to us stated that there has been some in store promotions very recently of the products sold by the departmental store. In the city of Melbourne, 46 percent of the customers in the store shop in the beauty section, in Sydney, 56 percent of the customers shop in the beauty section and in the city of Perth, 55 percent of the population shop in the beauty sections. From this information it can also be estimated whether the proportion is more than 48 percent. By running the analysis based on these information, it can be said clearly that there has been strong evidence to conclude that more than 48 percent of the people do not shop from the beauty sections of the departmental store. On considering the female customers, it can be said that the likelihood of the customer to shop from the beauty section is quite high (0.781). Thus, it can be said that the female customers have an inclination to buy beauty products every time they visit a departmental store. It can al so be said that shopping in beauty section is way much higher between the female customers than the male customers. Thus, there is strong evidence to show that there is a relationship between the shopping in the beauty sections of the departmental stores on the condition that the person is a male or a female. All the information provided above is hopefully enough to answer the questions asked in the previous mail. These answers will help the management department to make better decisions for the company.